Reimagining College Identity

Massasoit will be known as a hub for innovation, workforce development, and leadership for the region through renovation, communication, programming, and institutional advancement.

Strategy 1 – Transform Nursing/Allied Health and Science buildings on the Brockton campus to serve as a training and innovation center for the region.
Responsibility	Administration and Finance / Institutional Advancement
Baseline Expectation	See Master Plan for Project
Desired Outcome	Completion of Opening Doors: The Campaign for Massasoit College Completion of renovation projects Usage statistics from college and community partners
Strategy 2 – Develop a facilities Master Plan that makes the best use of each instructional site, (Brockton, Canton, Middleboro, and Downtown Brockton campuses), aligns with intentional program focus, and creates professional aesthetic and appropriate signage, wayfinding, and marketing to improve access and use of these facilities.
Responsibility	Facilities
Baseline Expectation	Conduct community master planning needs assessment.
Desired Outcome	Expanded use of facilities for regional partners Improved signage and wayfinding on campuses with clearly visible welcome centers at all instructional sites for triage and handoffs to appropriate offices. Determine community indicators of safety. Identified appropriate future campus technological needs aligned with programming and operations expectations.
Strategy 3 – Establish a Massasoit Community College identity that differentiates, celebrates, and reaffirms the multiple roles and services the College plays for students and the region.
Responsibility	College Communications, Enrollment Management
Baseline Expectation	Assess the community impression of the College’s brand and their awareness of programmatic offerings. Determine what mediums and outlets are preferred by prospective student cohorts (traditional age, over 25, ELL, etc.) Solicit feedback on key marketing initiatives and tools, including the website, digital advertisements, and College collateral.
Desired Outcome	Commit to a consistent visual representation, colors, logos, iconography for all advertising, outreach, advancement, and alumni initiatives. Updated Website and key college collateral like the Viewbook consistent with brand awareness expectations. Data-based Enrollment Marketing Plans that appropriately target intended audiences and maintain enthusiasm about Massasoit vitality and connection to the community. Massasoit leadership, faculty, and staff will be sought out as subject matter experts and members of boards/leadership positions for key constituent groups across the region. Leverage the College’s in-house and academic resources to produce content in multiple languages that highlight Massasoit student stories, programs, services, and collaborations.
Strategy 4 – Cultivate innovation and thought leadership across the community, student, and campus experiences.
Responsibility	President/ Chief of Staff
Baseline Expectation	Determine current impression of Massasoit as hub for innovation
Desired Outcomes	Establish a President’s Fund for Innovation Create a business incubator to nurture and support new business ideas for the region. Create leadership and entrepreneurial forums to inspire new ideas and opportunities for students. Re-assess community impression of Massasoit as a hub of innovation.
Strategy 5 – Strengthen the College’s institutional advancement systems, to build an engaged community of alumni, friends, and supporters of the College capable of meeting fundraising goals for critical projects, scholarships, and programs.
Responsibility	Advancement
Baseline Expectation	Inventory of grants and gifts by purpose and identity. Define College alumni base and their ability/interest to participate. Status and utility of Advancement database resources. Vision for the Foundation Board.
Desired Outcomes	Raise $2 million with the Opening Doors: The Campaign for Massasoit capital campaign to support the Transformation Through Renovation Project Establish a culture of giving (Alumni association, annual fund, student giving) Achievement of Foundation Board vision Improved utility of database systems.